A short story about this project

To gain a deeper insight of the market, I spent time analyzing new product launches and investigated overseas markets. This effort was aimed at developing effective design strategies that align with business objectives to enter new markets and sell kitchen appliances under Toshiba and Midea brand labels. The goal of this website is to present my talent, ability, aptitude for market research and development in the hope that I can enter a new chapter of my career focused on data analysis and applying skills such as exploratory data analysis, data cleaning, data visualization, and data storytelling.

Introduction

Disclaimer

All the information and product data presented on my website was sourced from public websites, such as government databases and e-commerce platforms. This analysis was conducted to enhance my understanding of the industry and did not include any Midea proprietary sources. I can assure that all data was collected from publicly accessible information. The data representation reflected on this website is my own professional and collected insights and some details have been explicitly modified for confidentiality purposes. Product innovation part has beed removed.